Why Matcha

Nicht jedes Hojicha Pulver ist gleich. Herkunft, Mahlung, Röstgrad – wir erklären was wirklich zählt und worauf du beim Kauf achten solltest.  

Matcha und Hojicha – beide kommen aus Japan, beide werden aus der Teepflanze Camellia sinensis gewonnen, und beide haben in den letzten Jahren eine treue Community aufgebaut. Und doch könnten sie unterschiedlicher kaum sein.

Berry season meets matcha season. 🍓🍵

Juicy peach, homemade iced tea and finely whisked Matcha come together here to create a drink we just can't do without anymore.

Fruity mango, creamy coconut milk and finely whisked Matcha come together to create a combination we can't get enough of right now. Refreshing, uncomplicated and a little bit of vacation...

Everything you need to get started – from Matcha starter sets to sample sizes to simple tips for your first Matcha ritual.

Roasty, creamy & soothing: This Iced Hojicha Latte brings the warm, slightly chocolatey notes of our roasted Japanese green tea into a refreshing summer drink – perfect for relaxed afternoons.

What exactly is matcha made of? Find out in this guide why it's worth taking a closer look at the many ingredients of this green powder!

Best Matcha: How to find true enjoyment Matcha is far more than just a green trend – it's a treat, a ritual, and a special moment in everyday life. But...

Our Matcha Beginner's Guide provides you with all the essentials and practical tips for the perfect start in the world of high-quality organic matcha. Learn which products are truly important...

Why you can do without a sieve when using our organic matcha and why quality is the key to lump-free preparation.

A matcha whisk, also known as a chasen, is an essential tool for the traditional preparation of matcha tea. This handcrafted bamboo whisk not only creates the characteristic froth on...