Stefanie Giesinger as the new co-founder
Stefanie Giesinger joins as the new co-founder at Health Bar and brings her passion for high-quality organic matcha and a healthy lifestyle to the team. Together with founder Nancy Tabillon,...
What the press says about us
Press Releases
Our matcha not only delights our customers, but also attracts attention in the press! Here you'll find a collection of articles from major magazines and blogs about our high-quality matcha products.
We'll also keep you up to date with our own press releases and news. Check back regularly and be the first to hear what's new with us and what the media has to say about us!
Press articles
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Forbes on the matcha trend: "Why matcha is replacing coffee – and Health Bar is reinventing the tea ceremony"
Go to ArticleMatcha instead of coffee – a healthy energy boost without the crash. Forbes explains why matcha is becoming increasingly popular and how Health Bar with high-quality Organic Matcha from Japan brings the ritual into the present.
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Elle: “Hojicha – Quality put to the test”
Go to ArticleELLE tests Hojicha– the new trendy tea from Japan. Superfood drink is the healthy alternative to matcha and Ideal for a conscious lifestyle. The focus is not only on taste, but also on origin. The result: Our Hojicha emerged as the test winner!
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GQ: “Matcha test: The 5 best matcha powders”
Go to ArticleA review of Japan's green gold! GQ tests the most popular Matcha powder on quality, taste, and origin. Find out which Organic Matcha Powder Convinced and why the green gold from Japan is so hyped worldwide.
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Brigitte: “December Must-Haves”
Go to ArticleThe Brigitte editorial team is thrilled: Our matcha is one of the must-haves for December! Perfect for indulgent moments during the cold season.
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Elle: “Matcha – Quality Tested”
Go to ArticleElle magazine tests six high-quality organic matchas for taste, origin, and purity – and shows how the green superfood becomes a healthy lifestyle drink for every day.
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Vogue: „Matcha – das neue Superfood“
Go to ArticleVogue raves about matcha as a health bar highlight! Find out why our matcha tea should be on every modern menu.
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Vegpool: „PETA Vegan Food Award 2023“
Go to ArticleA proud award! Our matcha was named a winner at the 2023 PETA Vegan Food Awards—a treat with a clear conscience.
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Elle: „Bester Matcha im Test"
Go to ArticleELLE introduces six high-quality matcha powders, explains quality characteristics (color, fragrance, umami, ceremonial grade, early harvest), and offers expert tips on selection and preparation—ideal for beginners and fans alike.
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AD Magazine: “Matcha Date Recipe”
Go to ArticleCulinary innovation! AD Magazine presents a divine recipe with matcha and dates – our matcha becomes the star of the kitchen.
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vegconomist "nucao and Health Bar"
Go to ArticleNucao and Health Bar are launching freeze-dried organic matcha-coated strawberries as a new snack, vegconomist reports.
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Elle: “Matcha – Effects & Enjoyment”
Go to ArticleElle shows how matcha's origin, quality, and traditional preparation make it a stylish everyday companion—and shares expert tips for selecting and enjoying the green powder.
1832 "Matcha Moments"
Magazine 1832 presents favorite matcha products. Ours is right at the top. Matcha chocolate and our Traditional Matcha.
Madame "Hello, wake up!"
MADAME shows how chronic fatigue develops (nutrient checks, hormones, sleep hygiene) and, with expert input, provides concrete tools—from low-impact training and breathing routines to smart supplement setups—for noticeably more energy in everyday life.
Grazia "Beauty Secret Matcha"
Celebrated in the beauty charts: Our matcha is the highlight for inner beauty. Perfect for pampering body and mind with natural antioxidants.
Grazia "It's a Matcha!"
Grazia names our matcha a must-have for stylish moments. Prepared in a unique handcrafted bowl, every cup is a classy treat."
"Madame AT" Matcha for your lifestyle
Recommended by the editors as a sustainable highlight: Our matcha impresses with its organic quality and creamy umami flavor—ideal for a green break!
ELLE "Hojicha is the new Matcha"
ELLE explains our Hojicha Regarding the new trendy drink: We couldn't agree more – Hojicha Latte is and will remain a soothing, feel-good experience in the evening!
GLAMOUR "Mushroom Power"
Medicinal mushrooms are all the rage. Glamour magazine has compiled a list of some favorites in the field of medicinal and vital mushrooms. First up: Our super delicious Matcha Shroom Chocolate! YUMMY
Instyle Sport "More than a fleeting wellness trend"
In the new Instyle Sport, our Matcha is highlighted by the editor-in-chief: "I drink it every day."
Healthy and Fit AT "Creamy, pleasantly mild"
Healthy and Fit AT's summer tip: HEALTH BAR Matcha—not just any old matcha, but as an iced matcha latte. Super delicious.
press releases