Health Bar x Heinemann Duty Free

Your Matcha Travel Ritual

Matcha accompanies you not only at home, but everywhere your daily life takes you.

Together with Heinemann Duty Free We are launching our Matcha Travel Set for the first time in the international travel trade – starting at Berlin Brandenburg Airport and now at other locations in Austria, Germany and Poland, followed by other European countries such as Iceland and Denmark.

A collaboration that starts precisely where modern rituals originate: on the move.

Matcha Latte Bio Qualität Ceremonial Travel Set reise unterwegs

Designed for on the go

A ritual that travels with you

Travel changes pace, places, routines. But not necessarily your appreciation for small moments.

The Travel Set was designed precisely for this purpose: to ensure your Matcha ritual doesn't pause just because you're on the go.

The set includes everything you need:

  • High-quality Health Bar Matcha
  • a traditional bamboo broom (chasen)
  • a compact travel bag

The matcha pouch is also available separately. Reduced to the essentials. Designed for movement.

“Matcha connects cities I love – the café in Berlin-Mitte, a spot in Paris, my favorite shop in Milan. The fact that we will be present at airports in Europe with Health Bar completes this circle for me: a ritual that doesn't stop once you're on the move.”

Stefanie Giesinger, Co-Founder

"The Europe-wide launch with Heinemann is the logical next step for us: Health Bar belongs where our community lives, works and travels."

Nancy Tabillion, Co-Founderin

"Health Bar stands for modern rituals that accompany people through their everyday lives – whether at home, in the office or traveling between two cities."

Malinka Reme, Growth Managerin

"The travel industry is a particularly relevant touchpoint for modern lifestyle brands. The fact that Health Bar is now present throughout Europe at Heinemann shows how strongly matcha has established itself as a category."

Alexandra Kutek, PR & Marketing Manager
Matcha Latte Bio Qualität Ceremonial Travel Set reise unterwegs

Taste, first ...

Where flavor leads the moment – not the other way around.

At Health Bar, taste is paramount. Our matcha is delicate, green, and naturally creamy with a gentle depth that unfolds slowly – not loud, not overpowering, but clear and present.

A taste that doesn't adapt, but accompanies.

Whether at the airport, in a hotel, or during a brief moment between destinations – the Travel Set makes it easy to take your ritual with you wherever you go. Simply mix. Briefly open. Arrive.

A collaboration that understands movement

Together with Heinemann, a new approach to matcha is being created in the travel industry – where everyday life and new beginnings meet.

For us, this is not a new sales channel, but a place where rituals can continue.

The Health Bar × Heinemann Travel Set is now available at selected airports in Europe – launched in Berlin and soon available in other countries.

 Travel with your Matcha Ritual

More information about the Travel Set at Heinemann Duty Free:

What is the Health Bar Matcha Travel Set?

The Travel Set is an exclusive kit for preparing ceremonial matcha on the go. It contains a 30g matcha pouch, a traditional bamboo whisk (chasen), and a travel bag – designed for a high-quality matcha ritual while traveling.
Where is the Travel Set available?

The set is available exclusively through international travel retailers – initially at Heinemann Duty Free at Berlin Brandenburg Airport.

As part of the Europe-wide rollout, it will subsequently be available at other Heinemann locations.
Can I buy the travel set online?

The Travel Set is available exclusively in travel retail stores and also in the online shop Available from Heinemann.

However, you can find the entire regular Health Bar product range online.
Why is matcha being introduced in travel retail?

Matcha is part of a growing international culture of enjoyment. Its launch in the travel trade reflects the increasing relevance of conscious energy and lifestyle products for travelers – especially in airport environments.
What does the collaboration with Heinemann Duty Free mean?

The partnership with Heinemann Duty Free enables the introduction into an international retail network with over 270 locations in Europe.

This makes the Travel Set accessible to a wider, traveling audience for the first time.

Product Highlights – Matcha for Everyday Rituals:

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