Franchise
The Health Bar
Health Bar Matcha offers a franchise concept for a modern café with a focus on unique matcha drinks. Franchisees operate the café independently under the brand Health Bar Matcha and benefit from a proven concept, a strong brand, and comprehensive operational support. A one-time entry fee and ongoing franchise fees are charged for using the concept.
The Potential
Green tea consumption by 2027, in Germany alone: approx. 4 million tons*
Matcha has long been more than just a trend—it's a lifestyle. With the increasing demand for high-quality, natural products, the desire for authentic, organically certified matcha is also growing.
The European matcha market is experiencing steady growth. According to market research reports, the market is expected to grow from approximately €450 million in 2021 to around €850 million by 2026, corresponding to a compound annual growth rate (CAGR) of 13.56%.*
*Sources: UN Comtrade, Statista, marketdataforecast
Franchise - Benefits
- Access to an established and modern matcha concept with a health-oriented focus
- Leveraging a strong, attractive brand with growing awareness and a committed community
- Comprehensive training and operational support before and during operation
- Professional marketing support and centrally managed campaigns
- Planning security through standardized procedures and proven business processes