Join our Team!

Location: Berlin

We are Health Bar – a growing brand for high-quality organic matcha.
Our world revolves around quality, aesthetics, and conscious rituals in everyday life.
Our stage: Social Media.
Our driving force: Content that touches, inspires, and performs.

For us, social media is not a secondary channel, but a key growth driver for brand, community and revenue.

Your role with us

You are responsible for our organic social media presence end-to-end – strategically, creatively and data-driven.
Your goal: to scale reach, build a community, and establish Health Bar as a love brand.

Your tasks

- Implementation and further development of our social media strategy on Instagram, TikTok, Pinterest, YouTube and LinkedIn, as well as prospectively on new platforms

- Conceptualization, planning and publication of daily social content with a focus on reach, engagement, brand building and conversions.

- Working with clearly defined KPIs such as follower growth, reach, engagement rate, interactions, saves, shares, and brand impact

- Development of social-first formats, reels and short-form videos together with our creator network

- Actively thinking about how content can be produced efficiently and scalably – without losing quality, relevance or authenticity.

- Continuous testing of new formats, trends and tools according to a clear test-and-learn logic.

- Analysis of content performance as well as rapid iteration and scaling of successful content

- Close collaboration with Growth, Marketing and Brand

- Social media support for campaigns, product launches, influencer collaborations and partnerships

- Active, daily interaction with our community: comments, DMs, creator requests & collaborations

- Regular performance tracking and derivation of concrete recommendations for action

- Monitoring platform updates, trends and new formats for the continuous development of our strategy

You bring the following:

- Experience in building and activating a relevant community for a brand

- Experience with content that achieves organic reach beyond the existing follower base and generates measurable interactions.
You think in ideas, formats, and hooks – not in posts.

- Strong creative skills in developing social-first ideas, storylines, and formats that generate attention and fit the brand.

- Ability to develop independent, brand-typical content from trends, insights, and everyday moments – not just to copy trends.

- Excellent sense of visual aesthetics, tonality, and timing

- Data-driven working methods with the aim of making creative ideas measurable and scaling them in a targeted manner

- Security in briefing and collaboration with creators & influencers

- Experience with high content output and multiple parallel projects

- Curiosity and openness towards AI tools in content creation (practical experience is a big plus)

- Very good German at a native speaker level as well as good English

- Structured, independent and proactive work style

- Creative vision combined with analytical thinking and a genuine desire for growth

Bonus:
- Experience with tools such as CapCut, Canva, Figma, Creator Studio or similar social tools
- Basic knowledge of short-form video editing


What we offer:

- Plenty of creative freedom and real responsibility

- Noticeable impact on brand building and growth

- A small, ambitious team with short decision-making processes

- Workplace in Berlin

Sounds like you?

Then we look forward to receiving your application, including brief references or work samples and your salary expectations, at
info@health-bar.com

Nothing there? You are welcome to send an unsolicited application to:

info@health-bar.com

or with us contact to record.