Health Bar Press Kit
Modern Matcha Rituals from Japan
Health Bar stands for high-quality matcha from Uji, Japan, modern tea rituals and conscious enjoyment in everyday life.
Here you will find press information, images, Founder Assets and current updates about our brand.

ABOUT HEALTH BAR
From our farm in Japan to modern matcha rituals
Health Bar is a modern matcha brand with a focus on high-quality matcha from Japan.
Our matcha comes from carefully selected family farms in Uji – a region renowned worldwide for exceptional green tea. What began as a personal ritual is now a brand representing conscious energy, focus, and modern tea culture.
In addition to high-quality organic matcha, we develop ceramics, tools and modern matcha products that can be easily integrated into everyday life.

Female Founders
Founded by Nancy Tabillion & Stefanie Giesinger
Health Bar was founded to rethink matcha: high-quality, modern and suitable for everyday use.
The focus is on conscious routines, clear origins, and the connection between aesthetics, wellness, and enjoyment.
The founders share their enthusiasm for modern matcha culture through social media, community events, product innovations, and international brand collaborations.
Selected Press & Collaborations

Health Bar x nucao
With nucao We develop innovative matcha snacks – from virally acclaimed Matcha Strawberries to the new Matcha Strawberry Bar. We combine natural ingredients with modern food trends to create products that set new standards both visually and in terms of taste. Our goal is to make matcha accessible in surprising formats, thereby rethinking classic snack categories.

Health Bar x mølk
Together with milk A ready-to-drink matcha latte was created for modern everyday moments and conscious energy on the go. The focus is on the combination of a plant-based base, a clear recipe, and functional enjoyment. In this way, matcha is translated into a contemporary format that integrates seamlessly into a fast-paced, mindful daily routine.
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Heinemann Duty Free
More informationWith an exclusive Matcha Travel Set and a single Matcha Pouch, Health Bar is launching across Europe at Heinemann Duty Free, bringing modern Matcha rituals to international airports.
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Exclusively at Soho House Berlin
Soho House Berlin exclusively uses Health Bar Matcha on its drinks menu and integrates our Matcha rituals as an integral part of the Members Experience.
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Retail presence
Listed at the KaDeWe Group, Breuninger, and selected international luxury retailers such as Brown Thomas in Dublin, Health Bar is part of a curated premium retail environment that stands for high brand standards and international visibility.

Matcha & Hojicha Recipes
Selected matcha recipes and drink creations such as Matcha Pumpkin Spice or Coconut Matcha Cloud are available for editorial publications.
Use is permitted only if Health Bar is explicitly mentioned.

Downloads
Press Assets
You've already gotten a sense of who we are, but you're still missing one? We've put together a selection of photos that you're welcome to use for your reporting on Health Bar.
Here you will find:
- Logos
- Product images
- Founder Images
- Press Releases
- recipes
Press Contact
For press inquiries, interviews, collaborations or images:
Alexandra Kutek via a.kutek@health-bar.com


