Become a Health Bar Partner!
Authentic matcha content, fair commission and a collaboration on equal terms.
We deliberately work with a small selection of creators who share our values — mindfulness, quality and honest content.
Apply now, we'll reply personally.
Our Matcha Journey
- In 2019 we were looking for an alternative to coffee — awake, clear, focused, but without nervousness.
- We found a matcha that is different: mild, smooth, clean. One that doesn't need to be hidden in milk, but can also be drunk pure.
- The trail led to Uji, Japan — to a family-run organic farm that has been cultivating tencha for generations. Shade-grown, traditionally processed, JONA-certified organic in Japan and additionally certified organic in Germany.
- We are growing slowly and deliberately. Instead of large influencer campaigns, we are looking for partners who share our values — mindfulness, honesty, slow lifestyle.
- Do you share similar values and love our products? Then write to us!
How your commission grows:
Tier upgrades and downgrades are automatic on a monthly basis. Cookie window for affiliate tracking: 30 days. Payout monthly on the 15th, starting from a €25 threshold. Code discount does not apply to sets, bowls, and whiskeys — commission via affiliate link remains valid.
What we wish for:
- A genuine, organically grown community on Instagram or TikTok — from about 1,000 followers upwards.
- Authentic, honest content style — no glossy influencer look, no diet talk, no hype.
- Advertising labeling according to the rules — #Advertisement in the first third of the caption, advertising tag, the usual stuff. We'll explain everything to you.
- Willingness to post when something inspires you — No strict minimum sales targets. We rely on personal responsibility: You earn what you sell. You remain active in the program with a minimum of 3 sales per month starting in the second month.
Process leading to collaboration
Step-by-Step
1. You apply via our Creator Portal and fill out our form. Don't worry, the data will only be used if you are accepted.
2. We will review your account and get back to you within a few days with a yes or no.
3. If your application is accepted, we will send you a contract and our brand book.
4. Once the contract has been signed by both parties, you can get started – and your personal dashboard will be activated for you.
FAQ about the commission model
Who can apply?
All creators with their own active community on Instagram and/or TikTok with approximately 1,000 followers or more.
How much will this cost me?
Nothing. The program is free, the welcome kit is a gift, and commissions are paid out gross (you have to record them as income).
How long will it take to review my application?
Maximum 5 business days. We will respond personally — whether it's a positive or negative response.
When will I be paid?
Monthly on the 15th of the following month, starting from €25 in earned commission. Amounts below this are carried over to the next month.
What about advertising labeling?
We'll explain everything during onboarding and provide you with a list of claims. In short: #advertising is allowed, no health claims or medical statements.
Are there minimum posting requirements or content obligations?
No. We rely on self-responsibility — you earn what you sell. The only exception: 2 stories as a welcome kit bonus in the first month.
What counts as 'active' in the program?
Starting from the second full calendar month: at least 3 sales per month via your code or affiliate link. Those who fall below this number will not receive a care package in the following month, and the code will be temporarily paused. Reactivation will happen automatically with the next sale.
Can I also advertise competing products?
In some cases, yes — as long as matcha brands (e.g., other matcha suppliers) are not your main focus. In case of a direct brand conflict, we'll discuss it beforehand.
Is there a welcome bundle if I am accepted?
Yes — Uji-Matcha Traditional 30g Refill, bamboo whisk (Chasen), mixing bowl white, handwritten card and sticker set. Value approximately €70. In return, you commit to 2 Stories in the first 30 days.
Does my code also apply to sets?
No — sets, bowls, and whisks are generally excluded from our code discounts. However, you will receive a commission via the affiliate link if someone lands on health-bar.com through your link and buys a set.
Applications will be answered personally within 5 business days. If you have any questions beforehand, please contact us. collabs@health-bar.com.