





What is Hojicha?
Hojicha is created by roasting green tea leaves at high temperatures, which gives it its characteristic nutty flavor. The roasting effect makes this tea particularly mild and digestible. Unlike other green teas, Hojicha contains less caffeine, making it an ideal tea for the evening or for those looking for a milder alternative.
Character & Special Features
In contrast to classic green tea, Hojicha through the roasting of the tea leaves. This process gives the tea its mild, roasted aroma with nutty and slightly caramel notes. Hojicha is versatile and suitable for various preparations – pure, as Hojicha Latte or in recipes.
Matcha or Hojicha – which one suits you best?
Matcha It impresses with its fine texture, bright green color and a mild, slightly sweet tasteIt is ideal for classic preparations, matcha lattes, iced matcha, and creative recipes. Thanks to its versatility, matcha is the first choice for anyone who wants to enjoy their tea regularly and use it flexibly.
Hojicha offers a completely different taste experience. The roasting of the tea leaves creates a warm, nutty-toasted aroma with soft caramel notes. Hojicha is especially popular for relaxed moments of enjoyment, as a Hojicha Latte or as an alternative to green teas with a fresh aroma.
In a nutshell:
- Matcha: versatile, creamy, slightly sweet
- Hojicha: mild, roasty, pleasantly soft
Both teas complement each other perfectly and offer different benefits in everyday life depending on mood and occasion.

Cultivation & Origin – Hojicha Powder from Japan
Our Hojicha powder It is made from carefully roasted green tea leaves, which are then finely ground. The tea comes from renowned Japanese tea-growing regions. Kyoto and KagoshimaThese tea producers are known for their high-quality tea, sustainable cultivation, and long-standing tea tradition. Ideal climatic conditions and traditional processing ensure consistently high quality.
Quality & workmanship
The tea leaves are gently roasted and processed to optimally preserve their flavor, color, and aroma. Traditional manufacturing methods and controlled cultivation in Japan make this Hojicha powder a high-quality choice for everyday enjoyment.
Benefits – Tea Work as a mild Alternative
Hojicha It is a roasted Japanese green tea, known for its mild, nutty aroma with caramel roasted notes. The roasting of the tea leaves distinguishes it. Hojicha Tea It differs significantly from classic green tea and is often appreciated as a mild, balanced option. Its smooth flavor makes it versatile – whether as a Hojicha Tea, Hojicha Latte or in modern recipes.
Thanks to its dark color and characteristic roasted aroma, Japanese Hojicha A popular choice for those seeking variety in their tea ritual, Hojicha is suitable for everyday enjoyment at home or for creative preparations, whether as loose tea or powder. It's an ideal alternative for those who prefer a mild tea with a distinctive flavor profile.


